PROS Holdings, Inc. (NYSE: PRO) is a leading provider of B2B pricing software and margin optimization software products, specializing in scientific pricing analytics, pricing execution and pricing optimization. By utilizing PROS' price analysis software, customers gain insight into pricing strategies, identify detrimental pricing practices, optimize pricing decisions, and improve business processes as well as financial performance. PROS incorporates advanced pricing science, including operations research, forecasting, and statistics.

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Value Proposition

Harness the Power of Pricing Leadership

With a 20 year history of pricing software & science leadership, PROS solves the most complex B2B and B2C pricing problems.

Harness the Power of Pricing Science

PROS' pricing optimization software products incorporate advanced pricing science, including operations research, forecasting and statistics.  

Harness the Power of Pricing Technology

PROS’ high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers.

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What is Pricing?

Improving pricing is one of the most strategic and powerful ways for companies to improve their business and financial performance. According to a 2006 Gartner Research report, on average, a 1% improvement in price translated to an 11% increase in profitability.

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