PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications | Get Report
Gartner-Logo-white
PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications
Get Report

Insights & Research

Pricing Strategy
5 min read

Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.

Featured Articles

Airline Retailing
6 min read

Agentic AI: The Next Leap in Airline Offer Creation and Revenue Management

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
Read Article
Airline Retailing
6 min read

Roadmap to Retail Transformation: Owning the Next Generation of Offer

The key to driving revenue and creating better experiences is in owning the next generation of offer management to further fuel and create value—for both the airline as a business and the customer.
Read Article
Artificial Intelligence
6 min read

Perspective: Responsible AI for Pricing

Explore how Responsible AI for pricing can enhance consumer trust. Learn about the ethical considerations, privacy concerns, and the importance of transparency in AI-driven pricing systems.
Read Article

Latest Articles

Airline Retailing
5 min read

Top Predictions and Trends Driving Airline Retailing and Commerce in 2025

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.
Read Article
Artificial Intelligence
7 min read

The Impact of AI on B2B Pricing: A Double-Edged Sword?

Discover how Agentic AI revolutionizes airline offer creation and revenue management, enhancing efficiency and profitability with autonomous decision-making.

Read Article
Pricing Strategy
7 min read

7 Discounting Tactics That Don’t Put Your Pricing Strategy At Risk

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
Read Article
Artificial Intelligence
7 min read

The Importance of Having an AI Adoption Strategy

This blog explores the critical importance of having a well-defined AI adoption strategy and provides practical tips for creating an effective AI adoption plan.
Read Article
Artificial intelligence
6 min read

Why are Neural Networks the future of B2B Pricing?

In the dynamic and competitive world of B2B markets, it is crucial to leverage AI. Learn why neural networks are the future of B2B pricing.
Read Article
Artificial intelligence
6 min read

The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.
Read Article
Read more

PROS News

PROS News
5 min read

Averitt Anchors Pricing Strategy, Enables Service Excellence with PROS

Combined impact of dynamic pricing and automation yield increased win rate in highly competitive market, powering sales team agility and efficiency designed to drive revenue uplift

HOUSTON, February 4, 2025 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Averitt, a prominent player in the freight transportation sector, has extended and expanded its subscription of PROS Smart Price Optimization and Management. Averitt has leveraged PROS solutions since 2014 to refine its pricing strategies and consistently deliver market-relevant and brand-aligned pricing that results in revenue uplift.

More News