PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications | Get Report

PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

/Airline Real-Time Dynamic Pricing

PROS Products Airline Real-Time Dynamic Pricing

Airline Real-Time
Dynamic Pricing

Boost Revenue with Airline Dynamic Pricing

Increase conversions and reduce revenue leaks with real-time availability and proven continuous pricing

PROS Real-Time Dynamic Pricing enables the transition to airline offer management and dynamic offers today. It helps airlines move away from RBDs and filed fares to true class-free dynamic pricing that matches customer willingness-to-pay, maximizes conversion and drives higher revenues.

PROS Real-Time Dynamic Pricing computes seat availability and pricing in the moment and dynamically applies market strategies. The result – your airline delivers consistent, real-time offers across all channels while protecting revenue from inventory spoilage. And it’s only up from here.

What Makes PROS Different

Adopting dynamic pricing is the first step towards Offers & Orders and PROS Real-Time Dynamic Pricing is the safe and right starting point. It is a proven revenue-generating and futureproof solution, applicable to any type of airline – from small to major airlines. Built to provide robust dynamic pricing capabilities today, and in the long run, PROS RTDP helps grow your top line and ensures legacy compatibility and interoperability during the transition period ahead.

Market-leading Solution

Pioneering RTDP: The first and leading science-based solution for dynamic availability and pricing.
Proven at Scale: Successfully implemented at leading carriers with strong footprint in RM operations.

Proven Revenue & Outcomes

Revenue Boost: Achieves up to 3.5% revenue lift in trials and production for healthier RASK/RASM.
Optimized Pricing: Designed to capture incremental revenue opportunities in between filed fares.

Backed by Science & AI

Integrated Approach: Continuous pricing integrated into the RM decision for real-time, optimal, and AI-driven pricing.
No Quick Fixes: A robust, long-term pricing solution, not a temporary price change workaround.

Future-ready Today & Tomorrow

Class-free by Design: Ready for the future Offer/Order setup, ensuring interoperability during the legacy transition period.
Versatile Deployment: Perfect synergy with PROS ecosystem and modular integration with third party RM and shopping solutions.

Customer Success Stories

“Our collaboration with PROS began with developing dynamic pricing algorithms with groups and then expanding the science and functionality to individual revenue management. PROS played a critical role in successfully implementing continuous pricing amid a pandemic, supporting Lufthansa Group’s long-term strategy across revenue management and distribution, to meet revenue and growth goals.”
Simon Rimrod, Vice President, Head of Network Management, Lufthansa Group

“We are very grateful to the engineering staff of PROS for helping us through continuous adjustments. At present, PROS RTDP-A has been successfully implemented on China Southern Airlines’ domestic cloud."
Yu Haiyan, Deputy Director of RM Division, Sales Department, China Southern Airlines

“We have a very long relationship. More than 30 years now. And I have to say that it’s been a very collaborative relationship. We have worked over the years on many system improvements and new systems, new concepts that we collaboratively engineered with PROS, and we’ve built very strong partnerships, so the relationship becomes really personalized.”
Richard Cléaz-Savoyen, Director of Revenue Optimization, Air Canada

“Providing our customers with exceptional experiences is at the heart of TAP’s commercial commitment. By adopting the most advanced revenue management and airline pricing solutions from a trusted market leader, we will deliver more personalized and dynamic offers that customers find truly desirable and valuable – leading to greater conversion rates, customer loyalty and incremental revenue to power our future.”
Mario Cruz, Chief Commercial and Revenue Officer, TAP Air Portugal

Let PROS Guide Your Journey to Dynamic Pricing

Just starting out in the world of dynamic pricing? Or is your revenue management department ready to embrace full continuous pricing? PROS can help your airline chart the best course for your business following best practices based on real-customer implementations.

Dynamic availability enables airlines to offer prices to their customers based on contextual information available at the time of shopping. It also includes the ability to adjust the price in real time without needing to file fares with a third-party system.

Continuous pricing is the evolution of dynamic pricing which allows an airline to provide indefinite price points. It helps prevent revenue leakage and loss of revenue opportunities due to high price jumps between fares. With continuous pricing airlines can better match customer price sensitivity and competitive pricing with agility and precision, improving competitiveness and driving revenue with every seat sold.

PROS Request-Specific Pricing leverages the power of AI to improve airline pricing decisions. It helps dynamically adjust offer pricing in real-time based on user interest, preferences, and the shopping context. This novel approach leads to significant revenue increases, capturing better demand while reducing manual workload for pricing analysts.

Dynamic offers combines dynamic pricing and offer construction to boost sales on any airline or distribution channel. It leverages airline NDC and direct shopping workflows to deliver relevant offers to customers whether they are shopping on your website, through a travel agency, or via a metasearch.

Key Features & Capabilities of PROS Real-Time Dynamic Pricing

Real-time availability and pricing optimization

Allows airlines to control availability and influence pricing for each sales channel in real-time. Airlines can develop strategies for specific market segments, conditions, and passenger attributes using powerful, data-driven insights.

Dynamic pricing and advanced strategies

PROS RTDP uses dynamic pricing science to provide airlines with greater price ﬂexibility and control across all channels. That means real-time optimized pricing and potential revenue lifts of 1.5% or higher.

Integration with commercial systems

PROS solution is built to seamlessly integrate with PSS, GDS, and airline shopping systems to ensure quick and secure data synchronization and real-time response.

Sync pricing across interline and code-share partners

Conduct joint evaluation of code-share or interline itineraries with bid price sharing. Benefit from more accurate availability for greater bookability and offer control, and boost revenue from joint ventures, interlining, and other code-share partnerships.

SECURITY | A Trusted and Secure Partner

PROS Cloud & Security

Over Four Trillion Transactions a Year

PROS applications are deployed globally under a Software-as-a-Service (SaaS) model in a multi-cloud environment. Cloud providers include Microsoft Azure, IBM Cloud and Amazon Web Services (AWS).

Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical
application, including monitoring and disaster recovery centers.

Beyond Secure

Compliant with GDPR, SSAE18 SOC 2 Type 2, ISO 27001, ISO 27018, and Cloud Security Alliance’s Cloud Control Matrix.

Built to Scale

Configured with elasticity to meet your performance
requirements, architected for high availability.

Seamlessly Integrated

Built to work within complex airline IT infrastructures.
Integrated with all industry standard APIs, including NDC, IATA PAOREQ, PAORES, EDIFACT and more. Out-of-the-box connectors that integrate with all standard PSS providers.

Explore the rest of the PROS Platform

Airline Dynamic Pricing is part of the PROS Platform for Travel, a unified offer and order management platform built for an omnichannel world.

Airlines today rely on the PROS Platform for Travel to optimize revenue and costs while improving the customer experience across shopping, booking and managing air travel across all channels.

Learn how you can make every shopping and selling experience more personalized and every transaction more profitable.

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Airline Real-TimeDynamic Pricing

Boost Revenue with Airline Dynamic Pricing​